Italian Serie A football team AS Roma have officially become the first Italian team to follow suit of many English Premier League clubs by fallen into foreign hands after the recent takeover by the American investor, Thomas Di Benedetto. The consortium led by Benedetto took control of almost 70% shares of the ‘i Giallarossi’ for an estimated €71 million.
Until now, Italian football has had a tradition of producing local talent with club ownerships are kept inside Italy. However, this recent acquisition by Benedetto, co-owner of the Fenway Sports Group (parent company of Liverpool), indicates that a new direction for Italian’s elite football clubs in nigh.
Benedetto is said to have been attracted the takeover of AS Roma due to the immense tourism culture in the city. Julian Movsesian, president of Newport Beach, California-based Succession Capital Alliance and one of the potential Roma investors, said the team hasn’t taken advantage of Rome’s tourism appeal. “It’s the main team in Rome, so when tourists arrive there should be tours of the stadium” Movsesian said in an interview. “The team has not done a good job at marketing”.
AS Roma’s home games are played at Stadio Olimpico. Last year, only €8.7 million was made from ticket sales, a tenth of Arsenal’s ticket sales at its Emirates Stadium in London. The Italian arena was only 56% full for Roma last season according to league statistics. Benedetto and his consortium will look to draw on the popularity of the beautiful and historical city of Rome in order to generate profits.
Rome today is one of the most important tourist destinations of the world, due to the incalculable immensity of its archaeological and artistic treasures, as well as for the charm of its unique traditions. Rome receives an average of 7–10 million tourists a year, which sometimes doubles on holy years. The Colosseum (4 million tourists) and the Vatican Museums (4.2 million tourists) are amongst the most visited places in the world.
For more details on Rome Serie A football package deals visit: http://www.bellarome.com/destinations/lazio/rome/rome-package-deals/rome-serie-a-football-package.asp
Rome today is one of the most important tourist destinations of the world, due to the incalculable immensity of its archaeological and artistic treasures, as well as for the charm of its unique traditions. Rome receives an average of 7–10 million tourists a year, which sometimes doubles on holy years. The Colosseum (4 million tourists) and the Vatican Museums (4.2 million tourists) are amongst the most visited places in the world.
For more details on Rome Serie A football package deals visit: http://www.bellarome.com/destinations/lazio/rome/rome-package-deals/rome-serie-a-football-package.asp
And If you would like to book a trip to Rome without the football, please call one of the Bellarome dedicated team members 0844 993 4139 or Click here to send us an enquiry.